Golestān – »Rosengarten« (Saadi)

Kapitel, Über den Weg der Könige, 10. Erzählung:

بـنـی آدم اعــضــای یکديگرند
که در آفـرينــش ز یک گوهرند
چو عضوى به درد آورد روزگار
دگر عـضـو ها را نـمـاند قـرار
تو کـز محنت دیگران بـی غمی
نـشــایـد که نـامـت نهند آدمی

Übersetzung aus DIE ZEIT:

Die Kinder Adams sind aus einem Stoff gemacht,
als Glieder eines Leibs von Gott, dem Herrn, erdacht.

Sobald ein Leid geschieht nur einem dieser Glieder,
dann klingt sein Schmerz sogleich in ihnen allen wider.

Ein Mensch, den nicht die Not der Menschenbrüder rührt,
verdient nicht, dass er noch des Menschen Namen führt.

Wörtliche Übersetzung und Nachdichtung:

Adams Kinder sind als Glieder einander verbunden,
Da sie der Schöpfung aus einer Perle entstunden.
Fügt nur ein Glied Leid hinzu der Welt,
Die and’ren Glieder dies in Aufruhr hält.
Dir, der dich die Not der and’ren nicht berührt,
Geziemt es nicht, dass dir der Nam’ »ein Mensch« gebührt.

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1plusX AG
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2KDirect, Inc. (dba iPromote)
33Across
360e-com Sp. z o.o.
360e-com*
3Q nexx GmbH
42 Ads GmbH
6Sense Insights, Inc.
7Hops.com Inc. (ZergNet)
90Degree*
A Million Ads Limited*
A Million Ads Ltd
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AAX LLC
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Accorp Sp. z o.o.
Active Agent (ADITION technologies AG)
activecore*
AcuityAds Inc.
Acuityads*
Acxiom
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Ad Optima Digital*
ad pepper media GmbH – Webgains
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ad6media
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Adapt Retail – Advertising Platform*
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adbility media GmbH
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ADBOX*
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ADEX*
Adflare*
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AdGear Technologies, Inc.
AdGibbon BV*
Adhese
adhood.com
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ADITION technologies AG
Adjust GmbH
Adjust GmbH*
Adkernel LLC
AdLib Digital Limited*
adlocal.net*
ADLOOP*
Adloox SA
Adloox*
Adludio Ltd.
ADMAN – Phaistos Networks, S.A.
ADman Interactive SLU
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adMarketplace, Inc.
AdMaxim Inc.
Admedo Technology Ltd
Admedo*
admetrics GmbH
Admixer EU GmbH
Admo.TV*
Admost*
Adnami Aps
adnanny.com SLU
adnanny.com*
Adnetic*
Adnuntius AS
Adobe Advertising Cloud
Adobe Audience Manager, Adobe Experience Platform
AdPlay*
AdPlayer.Pro*
Adpone SL
AdPredictive*
AdQuiver Media SL
ADRENALEAD
AdRetarget*
Adriver*
adrule mobile GmbH
Adserve.zone / Artworx AS
Adsniper*
Adsolutions BV
AdSpirit GmbH
adsquare GmbH
Adssets AB
AdsWizz Inc.
Adtarget Medya A.S.
adTarget.me*
Adtelligence*
Adtelligent Inc.
Adtelligent Inc.*
AdTheorent, Inc
AdTile*
Adtoox*
AdTrader*
Adtriba GmbH
AdTriba*
Adtube AS
AdUnity LTD*
ADUX
advanced store GmbH
advanced STORE GmbH*
Advanse*
Adventive*
ADventori SAS
Adventori*
Advenue*
Adverline
Adverticum cPlc.
Advertserve*
Adverty AB (publ)
Advmaker*
advolution.control*
Advrtas*
Adwatch*
ADWAYS SAS
Adways SAS*
Adxperience SAS
ADYOULIKE SA
Adzerk*
Adzymic Pte Ltd
Adzymic*
Aedge Performance S.L.*
AerServ LLC
AerServ*
Affiliate Future*
affilinet*
Affle International
agof – daily campaign facts
agof studies
Aidata*
AirGrid LTD
Airtory*
Akamai*
AKTYVUS SEKTORIUS*
Alion*
Alkemics*
Alliance Gravity Data Media
Alooma*
Alphalyr SAS*
Alphonso.tv*
Altum*
Amazon Advertising
Amazon*
Amino Payments, Inc.*
Amobee Inc.
Amp.ai by Scaled Inference*
Analights*
Aniview LTD
Answer Media*
AntVoice
Anzu Virtual Reality LTD
Apester Ltd
APNIC*
AppGrowth Inc.*
Appier PTE Ltd
AppLovin Corp.*
Appreciate*
AppsFlyer*
appTV*
Arbigo Inc.*
Arcspire Limited
Arkeero
Arkeero*
ArkMedia*
ARMIS SAS
Arpeely*
Arrivalist Co.
Arrivalist*
Art of Click*
Artefact Deutschland GmbH
Artsai*
Astromotion*
AT Internet*
Atedra*
Audience Trading Platform Ltd.
Audience2Media*
AudienceProject Aps
Audiencerate LTD
Audiencevalue*
Audiens S.r.l.
Audienzz AG
AuDigent
audio content & control GmbH
AUDIOMOB LTD
Aunica*
Avid Media Ltd
Avocet Systems Limited
Avocet*
Awin*
Axel Springer Teaser Ad GmbH
Axonix LTD
Azameo*
Azerion Holding B.V.
B2BIQ – AdServer*
bam! interactive marketing GmbH
Bandsintown Amplified LLC
BannerBuilder*
Bannerflow AB
BannerNow*
Bannernow, Inc.
Bannerwise*
BanterX Inc*
Barometric*
Batch Media*
Bauhof Group AS*
BDSK Handels GmbH & Co. KG*
Beachfront Media LLC
Beaconspark Ltd
BeeswaxIO Corporation
BEINTOO SPA
Beintoo*
Belboon*
BeOp
bet365*
Betgenius*
Better Banners*
Between Exchange
BEYOND X*
BidBerry SRL
Bidease*
BidMachine Inc.
Bidstack Limited
BIDSWITCH GmbH
Bidtellect, Inc
BidTheatre AB
Bidtheatre*
Bigabid Media ltd
Bigabid*
BILENDI SA
Bilendi*
Bit Q Holdings Limited
Bizible*
BLIINK SAS
Blingby LLC
Blis Media Limited
Blockchain4media*
Blockthrough, Inc.
Blue
Blue Billywig BV
Blue Face co.,Ltd*
Bluecore, Inc.*
Bluesummit*
Blueworks*
bly*
Bmind a Sales Maker Company, S.L.
Bombora Inc.
Bombora*
Bonzai*
Booking.com*
Bose*
Boston Consulting Group*
Bounce Exchange, Inc
Brainworkz*
Branch*
Brand Advance Limited
Brand Metrics Sweden AB
Brave People Ltd.
Bridgewell*
Bring! Labs AG
BritePool Inc
Browsi
BSmartData GmbH
BSmartData*
Bucksense Inc
BusinessClick
Butlers GmbH & Co. KG*
Buzzoola*
Bytelogics*
C3 Metrics*
Cablato*
Calzedonia*
CapitalData*
Captify Technologies Limited
Captify*
Carbon (AI) Limited
Carrefour*
Cauly*
Cavai AS & UK
Cazamba Serviços de Internet Ltda
Cedato Technologies Ltd
Cedato*
Celtra, Inc.
Centro*
Chalk Digital*
Channel Four Television Corporation*
ChannelAdvisor*
ChannelSight
Chartboost*
Cheetah Mobile*
Cheq*
Chitika*
Chocolate Platform*
Cint AB
Clario*
clean.io*
Click Tech Limited
Click2Buy*
Clickagy*
ClickForce*
Clickpoint*
Clickwise*
Clinch Labs LTD
Clinch*
Clipcentric, Inc.
Cloud Technologies S.A.
Cloud Technologies*
Cloudflare*
Cloudinary, Inc.*
CoAdvertise*
Coastal Digital Group*
Codewise VL Sp. z o.o. Sp. k
Coinzilla*
Collective Europe Ltd.
CollegeHumor*
Combell*
Comcast International France SAS
Commanders Act
communicationAds GmbH & Co. KG
communicationAds*
comScore*
comScore, Inc.
congstar*
Connatix Native Exchange Inc.
ConnectAd Realtime GmbH
Connected-Stories*
Connexity*
Conrad*
Constant Contact*
Consumable, Inc.
Contact Impact GmbH
CONTXTFUL*
Converge-Digital
Conversion Logic*
Conversive*
Converto AG
Cookie Market LTD
Cortex*
coupling media*
Credebat*
Crimtan Holdings Limited
Crimtan*
Criteo SA
Criteo*
CrossInstall, Inc*
Crowdy News Ltd
Crucial Interactive Inc.*
Crutchfield*
CUBED*
Cuebiq
Cuebiq*
Cxense ASA
Cxense*
CyberAgent*
Cydersoft
cynapsis interactive GmbH
Czech Publisher Exchange z.s.p.o.
d3sv*
DAC*
Dailymotion SA
DAPP GLOBAL LIMITED*
Data2Decisions*
Datablocks, Inc*
DataExchanger*
Datafy*
Datalicious*
Dataseat Ltd
DataXu*
Dativa*
DaVinci11*
DAZN Media Services Limited
DeepIntent*
DeepIntent, Inc.
DEFINE MEDIA GMBH
Delidatax SL
Delta Air Lines*
Delta Projects AB
Delta Projects*
DeltaX*
Demand Side Science, Inc.*
Demandbase*
Dentsu Aegis Network Italia SpA
Dentsu Aegis Network*
DENTSU*
Deutsche Post AG
Dianomi*
Digilant*
Digiseg ApS
Digital Ad Systems, Corp.*
Digital East GmbH
Digital Hub Hannover GmbH*
digitalAudience
Digitalsunray*
DIGITEKA Technologies
Digitize*
direct interactive*
Discover-Tech ltd
Display.direct*
Disqus
district m inc.
DistroScale*
DistroScale, Inc.
diva-e products
Divvit AB*
DMA Institute*
DNA-I.COM
Double Check*
DoubleVerify Inc.
DPG Media BV*
DServe*
Dstillery*
DTS*
Dugout Limited
Dumarca Gaming Ltd*
Duration Media, LLC.
DynAd*
DynAdmic
DYNADMIC*
Dynamic 1001 GmbH
Dynamic 1001 GmbH*
Dynamic Yield*
Dynamo.video*
Dynata LLC
Dynata*
E.ON Energie Deutschland GmbH*
EASY Marketing GmbH
EASY Marketing GmbH*
EASYmedia GmbH
EasyPlatform*
eBay*
ebuilders*
econda GmbH*
E-Contenta*
EDGE NPD Sp. z o.o.
Edge NPD*
Effiliation
Effinity
EFICIENS*
eMarketingSolutions*
eMarketingSolutions, Online Marketing S.L.
Emerse Sverige AB
emetriq GmbH
EMX Digital LLC
EMX Digital*
Enbritely*
engageBDR*
Ensighten*
ENVISIONX LTD*
Epic Combo*
Epom Ltd.
Epsilon
Erate*
Essens*
ETARGET*
ETERNA*
Etu Corporation*
Eulerian Technologies
Evidon*
Exactag GmbH
Expedia, Inc.*
Experian Limited
Exponential Interactive, Inc d/b/a VDX.tv
Exposebox*
Extreme Reach*
Eyeota Pte Ltd
Eyereturn Marketing*
Ezoic Inc.
F Sharp*
F@N communications*
Facebook*
Factor Eleven GmbH
Factual Inc.*
Fandom, Inc.
Fastbooking SAS*
FeedAd GmbH
Fidelity Media
FIDUCIA DLT*
Fifty Technology Limited
firststars*
Fiverr*
Flarie*
Flashtalking, Inc.
Flexitive*
Flexoffers.com, LLC
fluct*
FLYWHEEL*
Forbes*
FORTVISION*
Fospha*
Foursquare*
Fractional Media*
FranceTV Publicité*
Fraudlogix*
Freckle IoT*
Free Stream Media Corp. dba Samba TV
Fresh8 Gaming*
Fringe81*
FuelX*
Fusio by S4M
FXCM.com*
Fyber
G+J Electronic Media Sales GmbH
Gamesight*
Gamned
GAMNED*
Gamoshi Ltd
GDM Services, Inc d/b/a Fiksu DSP*
GDMServices, Inc. d/b/a FiksuDSP
GeistM Technologies LTD
Gemius SA
Gemius*
Genius Sports Media Limited
GeoEdge
geolad GmbH*
GetIntent*
Getquanty*
GfK SE
GfK*
Giantmedia*
Glassdoor, Inc.*
Global Media & Entertainment Limited
GlobalWebIndex
Go Mobile*
Go.pl sp. z o.o.
GoBID*
Goldbach Group AG
Golden Bees
Goodeed*
Good-Loop Ltd
Good-Loop*
Goodway Group*
Goodway Group, Inc.
Google Advertising Products
Google Analytics*
Google*
GP One GmbH
Grabit Interactive Media Inc dba KERV Interctive
GRAPHINIUM
Gridsum*
GroovinAds*
GroundhogTech*
GroundTruth*
GROUPE M6*
GroupM UK Limited
GroupM*
Gruuv Interactive*
Gruvi*
gskinner*
GumGum, Inc.
Haensel AMS GmbH
Happydemics
Happyfication inc*
Hargreaves Lansdown*
Hashtag’d*
HasOffer – Tune, Inc*
Havas Media France – DBi*
hbfsTech*
HEIMSPIEL Medien GmbH & Co KG
Hillside (Sports) GP Limited
Hivestack Inc.
HockeyCurve*
HOPLA Ads*
Hotels.com L. P.*
Housing.com*
HQ GmbH*
HUAWEI Ads
Human Made Machine Limited*
hurra.com*
Hybrid Adtech GmbH
Hybrid Theory
HyperTV Inc.
IBM*
ID5 Technology SAS
IGAWorks*
Ignition One*
IgnitionAI*
Illuma Technology*
Impact Tech Inc.
Impact*
Impact+
Impactify
Improve Digital BV
INCUBIQ*
Index Exchange, Inc.
Infectious Media*
INFINIA MOBILE S.L.
INFOnline GmbH
INFOnline*
Ingenious Technologies AG
Ingenious Technologies*
Inmind*
InMobi Pte Ltd
INNITY
Innovid*
Inskin Media LTD
Inspired Mobile Limited
Instant Ads*
Instinctive, Inc.
Instreamatic inc.
InsurAds Technologies SA.
Integral Ad Science, Inc.
intelliAd*
Internet BillBoard a.s.
Interplus*
Interpolls*
Interrogare GmbH*
Intimate Merger*
INVIBES GROUP
INVIDI technologies AB
IOTEC*
IP Deutschland GmbH
IPONWEB GmbH
iPROM
iProspect*
IronNet Cybersecurity*
ironSource Mobile*
Isobar Czech Republic*
IVO*
Jaduda GmbH
JamLoop*
Jampp LTD
Jellyfish France
Jetpack Digital LLC
Jivox Corporation
Jointag (Next14 Group)
Journey by CAKE*
Joystick Interactive*
jsdelivr*
Justpremium BV
Justpremium*
Justtag Sp. z o.o.
JustWatch*
JYSK LINNEN’N FURNITURE OÜ*
Kadam*
Kaden*
Kairion GmbH
Kairos Fire
Kameleoon SAS
Kantar*
Kaufda*
KAYAK*
Kayzen
KEEN*
Kelkoo*
KeyCDN*
Keymantics
Kimia Group*
Kiosked Ltd
Knorex
Kochava Inc.
Koninklijke Philips N.V.*
KPI Solutions*
Kubient Inc.
KUPONA GmbH
Kupona*
Kwanko
Kwanza DSP*
Kwanzoo*
LANDS‘ END*
lead alliance GmbH
lead alliance GmbH*
LeadBolt*
LeadsRx*
LeadsRx, Inc.
LEESTEN INC
LendGo & Innovative Metrics*
Lifesight Pte. Ltd.
LifeStreet Corporation
LifeStreet*
Liftoff Mobile, Inc.
Ligatus*
LINK Institut*
LinkedIn Ireland Unlimited Company
LinkedIn*
Linkstorm*
LiquidM Technology GmbH
ListenLoop*
Listonic Sp. z o.o.
Liveintent Inc.
LiveIntent*
LivelyImpact*
LivePartners*
LiveRamp*
LiveRamp, Inc.
LKQD*
LnData*
Localsensor B.V.
Localstars*
Location Sciences AI Ltd.
LOKA Research*
Loopa*
LoopMe Limited
LoopMe*
Lotame Solutions, inc
LotLinx®*
Louder*
Lucid Holdings, LLC
Lucid*
Lucidity
Lucidity*
M,P,NEWMEDIA, GmbH
M,P,NEWMEDIA,*
Macromill group*
MADGIC*
Madington
MADVERTISE MEDIA
Maelico LTD*
Mail.ru*
mainADV Srl
MairDumont Netletix GmbH&CoKG
Manage.com*
Marfeel Solutions, SL
Market Points, Inc.*
Market Resource Partners LLC
MarketDSP*
Marketing Science Consulting Group, Inc.*
Marketing Town*
MARKETPERF CORP
Markit*
Mars Media Group
Mashero*
Maverick*
MaxCDN*
Maximus Live LLC
Maytrics*
MBR Targeting Gmbh*
McCann Discipline LTD
Media Lab Limited*
Media Square
Media.net Advertising FZ-LLC
Mediahead*
mediaintelligence*
Mediakeys Platform
Medialabs*
MediaMath, Inc.
MEDIAMETRIE
MEDIAN*
MediaPal*
mediarithmics SAS
Mediarithmics*
Mediasmart Mobile S.L.
Mediavine, Inc.
MediaWallah*
Meetrics GmbH
Meetrics*
Metalyzer*
Method Media Intelligence*
MG-Comm*
MGID Inc.
MHU*
MI DSP*
Miaozhen Information Technology Co. Ltd
Miaozhen Systems*
MicroAd*
Microsoft*
Milanoo*
Millemedia*
Mindlytix SAS
MindTake Research GmbH
Mintegral international limited
Mintegral*
MiQ
MiQ*
Mirando GmbH & Co KG
MISSENA
Mixmarket Affiliate Network*
Mixpo*
MMG*
mobalo GmbH
Mobfox US LLC
Mobfox*
mobilcom-debitel*
Mobile Innovations*
Mobile Professionals BV
Mobitrans*
Mobsuccess
Mobusi*
Mobvista/Mintegral*
modellbau universe GbR*
Moloco Ads*
Moloco, Inc.
MoMAGIC*
Momentum*
Monet Engine Inc
Mopedo*
MoPub (a division of Twitter, Inc.)*
Movable Ink*
MOVIads Sp. z o.o. Sp. k.
Mozoo*
MSI-ACI*
MT-TECHNOLOGIES LLC*
MyTraffic
N Technologies Inc.
N2*
Nano Interactive GmbH
Nano Interactive*
Naoplay*
Natív Hirdetés Korlátolt Felelősségű Társaság
Native Touch*
NativeAds.com*
nativeMsg*
Nativo, Inc.
Navegg*
NC Audience Exchange, LLC (NewsIQ)
Near Pte Ltd
Neodata Group srl
NEORY GmbH
NEORY GmbH*
Net Info*
NETBET*
Netflix*
Netquest*
Netscore*
Netsprint SA
NetSuccess*
NetSuccess, s.r.o.
netzeffekt GmbH
NEURAL.ONE
Neustar on behalf of The Procter & Gamble Company
Neustar*
NeuStar, Inc.
Newsroom AI Ltd
NEXD
Next Level – Affiliate Marketing*
Next*
NextRoll, Inc.
Nexus Soft*
Nielsen Marketing Cloud
Nielsen*
NinthDecimal*
nmd*
NoBid, Inc.
Nomura*
Nordisk Film A/S*
Norstat AS
Norstat*
Noster Finance S.L.
Notify
Novem*
NOW GmbH
Nubo LTD
Nubo LTD*
NumberEight Technologies Ltd
numberly
numberly*
NUROFY AS*
Objective Partners BV
Objective Partners*
Octaive.com*
Ogury Ltd*
Ogury Ltd.
Oktawave*
OmniVirt*
On Device Research Limited
On Device Research*
OnAudience Ltd
One Planet Only
One Tech Group GmbH
OneDigitalAd Technologies*
OneTag Limited
Onfocus (Adagio)
Online Advertising Network Sp. z o.o.
Online Media Solutions LTD (BDA: Brightcom)
Online Solution Int Limited
Onnetwork Sp. z o.o.
Onseo*
OpenLedger ApS*
OpenSlate*
OpenWeb LTD
OpenX
Opinary GmbH
OpinionAds*
Optimise*
Optimize LCC D.B.A Genius Monkey*
Optomaton UG
Optomaton*
Oracle Data Cloud
Oracle Data Cloud – Moat
Oracle Data Cloud*
Orange Advertising*
Orion Semantics
ORTEC B.V.
OSCARO COM*
OTM Worldwide LLC*
Otto (GmbH & Co KG)
OTTO*
Outbrain UK Ltd
OVC GmbH*
Overstock*
Oxford BioChronometrics*
Pandora*
Pangle DSP*
PaperG, Inc. dba Thunder Industries
Parrable*
Parsec Media Inc*
Parship*
Partnerize*
Passendo Aps
Pathmatics*
Perfect Audience*
Performax.cz, s.r.o.
Permodo GmbH
Permutive Limited
Permutive Technologies, Inc.
Persona.ly*
Pexi B.V.
Phoenix Marketing International*
Pinpoll GmbH (Private Limited)
Pi-rate / pubintl*
Pixalate*
Pixalate, Inc.
PixFuture Media Inc.
PIXIMEDIA SAS
Placecast*
Placed*
Plan.Net Performance*
Platform161
Platform161*
Platform360*
PlatformOne*
Playbuzz Ltd (aka EX.CO)
Playdigo*
PLAYGROUND XYZ EMEA LTD
plista GmbH
Polar Mobile Group Inc.
Polar*
Polldaddy*
PopRule*
PowerLinks Media Limited
POWSTER*
PRECISO SRL
Preciso*
Predicio
ProData Media*
Prodege, LLC.*
Programatica de publicidad S.L.
Programmatic Ecosystem LLC*
ProgSol.cz*
Protected Media LTD
Proxi.cloud sp. z.o.o
PROXISTORE
Pubfinity LLC
Publica LLC
Publicis Media GmbH
Publisher First, Inc.
PubMatic, Inc.
PubNative GmbH
Pubnative*
PubWise, LLLP
Pulpo (An Entravision Company)*
PulsePoint*
Pure Cobalt*
Pure Local Media GmbH
Qantas*
Qriously Inc*
Qriously Ltd
Qualia*
Quality Media Network GmbH
Qualtrics*
Quantasy*
Quantcast International Limited
Quantyoo GmbH & Co. KG
QuarticON*
Quiet Media*
Quintesse*
Quple*
R.O.EYE Limited*
Rackspace*
Radio Net Media Limited
Rakuten Marketing LLC
Rakuten Marketing*
Rambla*
Raptor Services*
Reach Media GmbH
Reactive*
Readpeak Oy
Realeyes OU
Realytics*
Reamp*
Reas Travel Group*
Rebel AI LLC*
Rebold Marketing & Communication SLU
Recruit JP*
Red Cubes Ltd*
REES46*
Reignn Platform Ltd
Relay42 Netherlands B.V.
remerge GmbH
Reppublika- The Research Toolbox GmbH
Research and Analysis of Media in Sweden AB
Reset Digital*
Resolution Media München GmbH
Resolution Media*
Resonate*
respondi AG
Retail Rocket LLC*
retailAds GmbH & Co. KG
Retargetly*
RETENCY*
Retube Interactive Video*
Revcontent, LLC
Reveal Mobile Inc
RevenueMantra*
RevJet
Rezonence Limited
Rezonence*
RhythmOne DBA Unruly Group Ltd
Rich Audience Technologies SL
RichMedia Studio*
RIESENIA.com*
RMSi Radio Marketing Service interactive GmbH
Rockerbox*
Roku Advertising Services
ROMIR*
Rontar*
Roq.ad Inc.
Roy Morgan Research*
RTB House S.A.
Rutarget*
Salesforce DMP*
Salesforce.com, Inc.
Samba TV UK Limited
Sape*
SAS One Planet Only*
ScaleMonk Inc.
Scene Stealer Limited
SCIBIDS TECHNOLOGY*
Scigineer*
Scoota*
Seeding Alliance GmbH
Seedtag Advertising S.L
Seenthis AB
SelectMedia International LTD
Sellpoints*
Semasio GmbH
Semasio GmbH*
Seznam.cz, a.s.
SFR*
ShareThis, Inc
Sharethrough, Inc
SheMedia, LLC
ShinyStat S.p.a.
Shopalyst Inc
Showheroes SE
Shutterstock, Inc.*
Sift Media, Inc
Signal Digital Inc.
Signal*
Signals (Next14 Group)
Silver Egg Technology*
SilverMob*
Simplaex GmBH*
Simplifi Holdings Inc
SINGLESPOT SAS
Singular Labs Inc.*
Sirdata
SITU8ED SA
Sixide*
Sizmek by Amazon
Skaze
Sketchfab, Inc.*
Skimbit Ltd
Smaato, Inc.
Smadex SL
Smart Adserver
Smart Traffik
Smart.bid ltd*
smartclip Europe GmbH
Smartclip Hispania SL
Smartketer LLC*
Smartme Analytics
Smartology Limited
Smartology*
SMARTSTREAM*
SMARTSTREAM.TV GmbH
SmartyAds*
Smile Wanted Group
SMN Corporation*
Snap Inc.*
Snapsort Inc., operating as Sortable
Snapupp Technologies SL
Snitcher.com*
Sociomantic*
Sodel Software Solutions Pvt. Ltd.*
Softcrylic*
Softcube*
Sojern*
Sojern, Inc.
Solocal
Somo Audience*
Somplo*
SOMQUERY SOMTAG – (SevenOne Media)
Sonobi, Inc
SoundCast
SourceKnowledge*
Sourcepoint Technologies, Inc.
Sovrn Holdings Inc
SPACE ADSERVER*
Sparks47*
Spartoo*
SPICY MOBILE Sp z o.o. Sp.k.
SpiderAF*
Spirable*
Spolecznosci Sp. z o.o. Sp. k.
Sportradar AG
Sportradar*
Spotad*
SpotX, Inc.
Spring Venture Group*
SpringServe, LLC
Squeezely*
StackAdapt
StackAdapt*
Stailamedia*
StartApp*
STEP A/S*
Stratio Big Data*
Stream Eye*
Stream*
StreamRail*
STRIATUM SAS
Ströer SSP GmbH (DSP)
Ströer SSP GmbH (SSP)
Strossle International AB
Sublime
SUITE 66*
SunMedia
Supership*
Survata Inc.
Suzumuchi*
Swaven*
SYNC
Systemina*
t2ó*
TabMo SAS
TabMo*
Taboola Europe Limited
TACTIC™ Real-Time Marketing AS
Tagtoo*
Tail*
Taiwan Mobile Co Ltd*
Takoomi*
Tapad, Inc.
tapCLIQ*
Tapjoy*
Tapjoy, Inc.
Tapklik*
TAPTAP Digital SL
TAPTAP*
Taptica*
Target RTB*
Targetspot Belgium SPRL
TargetVideo GmbH
Tchibo GmbH*
tD-GDN*
Teads
Tealium*
Teemo SA
TEEMO*
Telaria SAS
Telaria*
Telaria, Inc
Telecoming S.A.
Telefonica Investigación y Desarrollo S.A.U
Temelio
TenMax*
Teroa S.A.
TF1 – FR*
The ADEX GmbH
The Kantar Group Limited
The MediaGrid Inc.
THE NEWCO S.R.L.
The Ozone Project Limited
The Reach Group GmbH
The Reach Group*
The Rubicon Project, Inc.
The Trade Desk
The Very Group*
TheINDUSTRY AG*
Think Clever Media
Thomann GmbH*
ThoughtLeadr*
Throtle*
Timehop, Inc.
TimeOne*
Tinkoff.ru*
TogetherData*
TotalJobs Group Ltd*
Touch Ads*
TraceAd*
Tradedoubler AB*
TrafficGuard*
Trafmag*
Tramplin Media*
Transmit.Live*
travel audience GmbH
Travel Data Collective*
TravelClick*
Treepodia*
Trend Research*
TreSensa Technologies, Inc.
Triapodi Ltd.
Tribes Research*
Trinity Audio
TripAdvisor*
Triple13 Ltd
TripleLift, Inc.
Triton Digital Canada Inc.
TROVIT*
True Wave Technologies Limited*
TrueData Solutions, Inc.
TruEffect*
TrustArc*
Truvid Inc.
Tuky Data*
Turbo*
TVadSync*
TVSquared*
twiago GmbH
Twinpine*
twyn*
TX Group AG
UAB Aktyvus sektorius – Eskimi
UAB Meazy
Uber Technologies Inc.*
UberMedia, Inc.
Ubex DSP*
Ubimo*
ucfunnel Co., Ltd.
Umeng Plus Beijing Technology Limited Company*
Underdog Media LLC
Underdog Media*
Undertone*
UNICORN*
Unilever Polska sp. z o.o.
United Internet Media GmbH
Unitymedia*
Unruly Group Limited*
Unruly Group Ltd
uppr GmbH
usemax advertisement (Emego GmbH)
Ve Global UK Limited
Ve Interactive*
VECTAURY
VeleT*
Venatus Media Limited
Verizon Media EMEA Limited
Vertoz*
Vertriebswerk*
Verve*
VEXPRO TECHNOLOGIES LTD
VF Visual Fantastix Tanner*
Viant*
Vibrant Media Limited
Vidazoo Ltd
Vidazoo*
video intelligence AG
Video Research Interactive*
Videology*
Vidoomy Media SL
Vidstart LTD
Vidstart LTD*
Viewbix*
ViewPay
Viewst*
Vimeo*
Viralize SRL
Virtual Minds*
Visarity Technologies GmbH
Visarity*
Vital Media*
vitrado GmbH
VIVALU*
Vizury*
Vodafone GmbH*
Vpon*
VRTCAL Markets Inc
VRTCAL*
Vserv*
Vuble*
Vungle*
Wagawin GmbH
Wagawin*
Walmart*
Wavenet*
Waystack*
We Adapt*
WebAds B.V
Webgains*
Weborama
Welect GmbH
WhatRocks Inc.
Whichit UK Ltd*
White Ops*
White Ops, Inc.
Wider Planet*
Widespace AB
Wish*
Wizaly
Wonderbly*
WooTag*
xAd, Inc. dba GroundTruth
Xandr, Inc.
XChange by SFBX®
xCheck*
X-Social*
Yabbi*
Yahoo! Japan*
Yandex*
YDigital Media*
Yieldlab AG
YieldLift LLC
Yieldlove GmbH
Yieldmo, Inc.
YOC AG
YOOSE*
YOptima*
YouAppi*
YouGov
YouSee*
YRGLM Inc.*
Yusp*
Zanox*
ZBO Media
Zebestof*
ZEDO Inc.
Zemanta, Inc.
Zentrick*
zeotap GmbH
Zeta Global
Zeta Global*
Ziff Davis LLC
Zirca*
ZMS*
Zoekhelden*
Zucks*
Zuuvi*
Zynga*
ZypMedia*
世纪富轩科技发展(北京)有限公司*
北京泛为信息科技有限公司*
顶新*

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Schon den Wicht

Elke Erb

Mein Lieber,

Du bist kein reißender Wolf.
Schone den Wicht

Sie riskieren es nicht
Geh weg von dem Wicht

Sie gönnen dem Glück keine Stunde!

  1. 2. 13

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To Apollo

J. Allyn Rosser

Whose songs, whose lyre, whose careless sighs are these?
You taught us to divide the air in melodies
when all we knew to do with it was breathe.
You’ve never worked a day of your gorgeous career,
striking a cheesecake pose on that lifeguard chair,
soaking up sun (and every mortal being’s stare)
to tan, but never burn. Who needs sunblock
when you can haul the sun behind the clouds
when not horsing around around the clock,
when not giving chase to the one girl who doubts
you’re a catch, leaving her in a stand of trees,
whose sighs, whose hair, still toss upon the breeze?

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Sommertage

MACIEJ NIEMIEC

Sommertage, sie gehören uns schon – sind Erinnerung,

die Hitze kehrt in diesem Jahr nicht wieder. Hinterm Hügel

schluchzt der Ozean über dem zertrümmerten Spiegel

unzähliger Muscheln. Ein Windstoß von den Felsen

trägt ein blaues Stückchen Plastik aus der Gasse,

hält es einen Moment über dem Straßenpflaster,

der Geist des Sommers könnte darüber lachen…

Der Lauf des Jahres knirscht nicht um diese Zeit.

Das Kind schläft länger, und wenn es weint,

dann leiser als im Frühling. Der September

öffnet noch die Augen der Blumen –

sie sehen das Licht, uns sehen sie nicht.

Irgendwo läuft nach wie vor das Leben wie ein Raubtier

auf der Fährte der kurzen Schatten der Sommertage.

Saint-Énogat, IX 1990

Aus dem Polnischen von Renate Schmidgall

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Porn Industry – Analysis

Preface

This paper is to try to analyse the fictional German porn-producing business XXX with ten permanent employees (management, casting, post-production, sales, distribution). They are producing high-quality porn-movies (mainstream content, without any fetish) distributing it mainly online through a premium-membership-based website called XXX and licencing it to major hotel chains for their ‚in-room entertainment-systems‘.  Every week they are producing about 4-5 clips (15-30 min.), which are published directly in a weekly executed update of the website, which now contains about 2.500 premium-video-clips. Due to a very early market-entrance, the company was growing increasingly between 2009-2015 (rising revenues and profits). Since this time revenues and profits are languishing on a stable level.

The management asked Ingo Herrmann to develop a strategic evaluation, considering different strategic approaches to reinvigorate the growth of the company in terms of revenues and profit. The short study aims to consider the changing market-situation, especially the arising free-porn offers, to find strategic options and give main recommendations for the company how it should innovate its strategy in order to be ready to respond to potential strategic disruptions or to leverage disruptive opportunities in other markets (reinvigoration-process).

Diagnosis

Political environment

The XXX is a successful company operating a political environment that made pornography a commodity as other products. The legal framework offers a wide range of freedom and only the requirements of morality (age limit, violence, animal protections, etc.) constituting restrictions in the production-process. Even within other polity’s (autocratic, etc.) a fundamental questioning of this business-model seems not possible. In general, a „Porn-Blossoming“ can be perceived. By implication, no political restrictions are constraining the development of content, e.g. producing more niche porn, to address customer needs more precisely. [1] Also, the range of complementary products could easily be extended to blend the focus from soft erotic aspects to the origin of porn, e.g. with lingerie, toys or the distribution of DVDs  (shop-system).  Also live webcams, or the reinvention of porn-magazines, that bounced back over last years because of the awareness of being monitored by internet companies.[2] Cooperative business models can also be considered (building up a new platform with other high-quality-producers to share content and offer a variety of porn).

Technological environment

Technologically two spheres need to be considered: Firstly, the production of porn for XXX is fundamentally based on high-quality-pictures, thus on high-quality recording-equipment. During the last years, the expectations of customers grew from generally digitalised pictures to high quality, high definition to nowadays ultra-high definition movies. Within the next years, 3D-porn and VR-porn have assumed developments that need to be considered. Because of the moderate prices even for high-quality-equipment, effects on profit – even for disruptive technology changes – for recording-equipment are moderate. 

Secondly, distribution-technologies are changing. Even if the first disruptive development of the upcoming internet-pornography is inscribed in the DNA of the company, some fundamental aspects have changed and will further be challenging the development of the branch. Predictably for XXX: 1.) more substantial, more powerful servers are needed, to keep the availability and distribute the movies; 2.) the ensurance of broadband internet connection; 3.) powerful tools to protect the proprietary movies and copyrighted content (cybersecurity); 4.) a constant adjustment of the website to fulfil the needs of a growing community of consumers using mobile devices.

 Ecological environment

Even if the awareness of the ecological needs of our society is rising, there is no awareness for an ecological porn-production or consumption. Nevertheless, the use of green electricity for server supply or the abandonment of remote sets for the shoot could be considered as a distinction for marketing reasons.

Socio-demographic environment

More complex is the socio-demographic environment. Shortened it is enough to state, that the consumption of porn has grown enormously in the past, [3] and as long as no legal restrictions on consumption will appear, consumption will be further growing.  Due to the rising consumption of porn within the female audience on the internet, the new generations of performers is also secured, because many young women aspire to be stars (fame-seeking).  Whereas the market (consumption) is growing, the number of available workers (apart from the performers) is declining. The employees of XXX are composed mainly of digital natives. When targeting growth, new talents are needed, especially with sufficient IT-background. The „war for talents“ in this sector will be a crucial challenge, particularly because of the shady and sleazy image of a porn-production-company as an employer. In the production-sphere, there are no bottlenecks expected because film crews are available to affordable prices on the market.

Economic environment

The economic environment changed, especially in response to free content. While XXX depends on its premium-membership-based revenues, to capture their value, the business model of the free-content-websites like pornhub.com relies heavily on (illegally) aggregating content and selling advertising on the back of the volume of (often illegally acquired) visitor traffic.[4] Furthermore, the production conditions made it even for amateurs affordable to produce DIY-porn (Amateur Porn). Even if the quality of these productions is not comparable to the high-quality standards of XXX, it is absorbing potential customers to free content websites, where amateurs can upload their content unedited. On the other side, there are smart performers of large labels diversifying and building their own brands, websites, labels, etc.

Competitive advantage

Due to the situation, of the jeopardised joyful-juicy-entertainment value, that is created during the production process of XXX, the capability of producing high-quality-content and a sufficient number of customers, willing to pay, enables XXX, for example, to build up their own brand „porn-stars“ who are exclusively contracted over a certain number of movies, creating uniqueness for XXX. This rare ingredient of being able to have such a number of actors/performers from which some „stars“ can be formed and contracted, makes the inimitability of the products of XXX. The organisational efficiency from casting those perfect performers to maintaining these contacts and crafting a familiar atmosphere within the company finally creates the competitive advantage that tells XXX apart from other producers.[5]

Concerning the five forces by Michael Porter,[6]  one import factor influencing the costs are the suppliers.

Suppliers

Within the value chain (scripting, casting, production, post-production, marketing/sales), the bargaining power of suppliers is negligible. Mainly standardised products (e.g. cameras, microphones and software etc. for the production process) or services (e.g. hosting of websites) are used so that costs to switch to alternatives are very low for XXX. This low influence of the suppliers is also supported by the opaqueness of the market and the unimportance of the porn-production industry compared to regular „studios“ (Netflix, Miramax, Amazon, etc.) for those suppliers.

Further factors are causing a competitive discount:

Buyers

In contrast to the suppliers, the bargaining power of buyers in the porn production industry is immense. It reduces the attractivity for commercially operating new entrants, because (as said above) of comfortable production conditions. This situation is exacerbated by the dominance of a few free content websites making porn available as a worthless commodity, reducing the switching costs to an attempt of clicking to another (free) website. On the contrary, these websites can create value when producing traffic from redirecting (e.g. through „teasering“ with incomplete scenes) to the website of XXX, generating new customers who are interested in certain porn-performers („stars“). A change from the overall production target „mainstream-porn“ to certain customer-groups relying on a fetish or similar, does not make sense, because otherwise loyal customers could be alienated. However, a wide range of subscription models (daily, weekly, monthly, quarterly, yearly) could be a sufficient way to gain customers when pushing the content (teaser) to social media and other channels (free-porn-website).

New Entrants/ Rivalry

Because producing porn became very easy, the capital requirements are manageable, and the switching costs are meagre (due to subscription models, free porn, etc.) there is a steady flow of new market entrants, regularly producing all kind of porn (mainstream, niche, fetish, gonzo, animation), to address certain customer needs. That is why high price pressure is a challenging feature.  Economies of scale can be realised only by pushing the content massively into all the available channels and massive online-marketing, mainly on competitors websites through „marketing-platforms“ like EroAdvertising or JuciyAds . Due to some marketing restrictions, only a profound market knowledge and creative marketing make a porn-production-business profitable. Regularly existing market players re-enter the market with new offers and brands (e.g. livejasmin.com), creating cannibalisation and huge rivalry. Obviously, there are no substitutes for pornography, besides the art, where viewing can be exercised as a process of sensual pleasure. However, the use of art generally differs from the use of pornographic movies.

Formulation and Actions

To reinvigorate the growth of the company, different aspects need to be taken into account: Based on the outstanding resources (existing videos, existing porn-stars, loyal customer-base) there are some capabilities being considered as productive and promising. Based on a market-perspective, these resource-based-approaches need to be accompanied and strengthened by some market-based activities.

To structure the proposals, reference is made to the Strategy-Diamond by Hambrick/Fredrickson.[7]

Arenas

The XXX is an established producer and should stick to mainstream pornography. High-quality-mainstream porn is the key competence which should not be discarded because the profitability also in the future will be a „stable anchor in an unsafe port“. Brand building with brand-associated porn-stars is key to being a viable business and capturing the maximum value.

The ‚premium content‘ business-model should be maintained. These include HD videos, no-ad and pop-up promises, unlimited downloads, priority access to new content from a favourite ’star‘. The website concept can be extended to live-shows, which now considered as standard. Even in the certainty that content is stolen, it takes months before it leaks out to the free porn sites.

Selectively some niche-movies can be produced to attract undecided customers.

Due to the internationalisation of pornography and worldwide distribution, some market research should figure out the necessity of new narratives. Later specialised country websites, which meet the specific needs of customers, can be set up. 

To participate from the needs of customers, a shop with complementary products, based on an affiliate network, should be introduced.

Furthermore, the launch of a porn magazine should be pursued because existing sets and actors can be sold in a secondary publication step (cross-selling).  

Vehicles

Because the competences and capacity’s of XXX are concentrated in online-distribution, they should focus on pushing these channels hardly, focusing on social media and freeporn-websites where teaser should be placed to redirect customers.

Supporting this „channel-pushing“ a collaboration with specialised „marketing-platforms“ like EroAdvertising or JuciyAds should be focused to acquire customers from highly specialised networks (porn), rather than from morally restricted marketing companies like Facebook.

Furthermore, the existing subscription models should be adapted to market-standards (daily, weekly, monthly, quarterly, yearly).

A Coalition between small porn-producers to create networks to combine premium content with a necessity of diversifying a.) porn-genres, b.) authorship and c.) aesthetic could strengthen the variety of the portfolio of high-quality-porn. Alternatively, licencing only selected, curated content from other producers could be a way to increase the diversity of content.

Finally, a merger with a competitor or acquisition of competitors with a similar strategic attempt should be taken into account, because power would increase.

To strengthen the customer-relation crowd-funding could be a vehicle of reducing financing costs while making future customers being part of the movie before it even exists. This options only make sense when epic or costly movies need to be financed. Compare, for example www.axfcrowdfunding.com (02.04.2020).[8]

Differentiators

The main differentiators are the brand-associated porn-stars. They are crucial to being a viable business. The casting of those perfect performers, the maintenance of these contacts and the crafting of a familiar atmosphere within the company is the competitive advantage that tells XXX apart from other producers.

The image of a high-quality-producer must be accompanied by absolute adherence to the highest quality standards in terms of the beauty of performers, picture-quality (light, setting, sound, etc.). XXX wants to be the high-gloss-magazine within the porn producers.

Staging

Immediately the „channel-pushing“ need to be realised to acquire new customers. The content provided at XXX is sufficient enough to convince high-quality-oriented porn consumers. Keep on producing the best quality.

In a second step, the collaboration and regular campaigning with specialised „marketing-platforms“ like EroAdvertising or JuciyAds should be focused to increase the customer base. Make the „starlets“ to real „stars“ in the branch. 

Finally, diversify content, install a shop with complementary products, etc. to participate from cross-selling-effects.

Economic Logic Due to the high-quality-product offered, a price, depending on the subscription model, is necessary to gain profits. In order to capture the greatest value, a concentration on brand and star-building is crucial. Supported with “content pushing” and the re-direction of potential customers from free-porn-websites, who are interested in not only watching a teaser with a porn star, they are interested in, the economic logic and the strategic approach go hand in hand. In return, customers get access to a variety of high-quality films, immediate access to new releases with numerous premium advantages.

Bibliography

Barney, J. B., & Hesterly, W. S.: VRIO Framework, published in: Strategic Management and Competitive Advantage, New Jersey, Pearson, 2010, p. 68–86.

Hambrick, Donald C.; Fredrickson, James W.: Are you sure you have a strategy?, published in: Academy of Management Executive, 2005, Vol. 19, No. 4, p.51-61.

Maris, Elena; Libert, Timothy; Henrichsen, Jennifer: Tracking sex: The implications of widespread sexual data leakage and tracking on porn websites (arXiv:1907.06520 [cs.CY]).

Mauborgne, Renée; Kim, W. Chan: Blue Ocean Strategy, published in: Harvard Business Review – Article Collection: HBR’s Must-Reads on Strategy, p. 69-80.

Porter, Michael E.: The Five Competitive Forces That Shape Strategy [1979/2009], published in: Harvard Business Review – Article Collection: HBR’s Must-Reads on Strategy, p. 23-41.

Porter, Michael E.: What is Strategy?, published in: Harvard Business Review – Article Collection: HBR’s Must-Reads on Strategy, p. 2-22.

Slayden, David: Debbie Does Dallas Again and Again – Pornography, Technology, and Market Innovation, published in: Attwood, Feona (editor): Porn.com: Making Sense of Online Pornography, p.54-68, New York, 2010.

Tarrant, Shira: What Everyone Needs to Know – THE PORNOGRAPHY INDUSTRY, New York, Oxford University Press, 2016, p.28-48.

Online resources
  1. pornhub.com (02.04.2020).
  2. youporn.com (02.04.2020).
  3. https://www.ft.com/content/7bce6750-1408-11e5-9bc5-00144feabdc0 (31.03.2020)
  4. www.axfcrowdfunding.com (02.04.2020).

[1] Compare the broad range of categories on the main porn sites, eg. pornhub.com, youporn.com, etc.

[2] Compare https://www.ft.com/content/7bce6750-1408-11e5-9bc5-00144feabdc0 (31.03.2020).

[3]Compare: Slayden, David: Debbie Does Dallas Again and Again – Pornography, Technology, and Market Innovation, published in: Attwood, Feona (editor): Porn.com: Making Sense of Online Pornography, p.54-68, New York, 2010.

[4] Compare: Maris, Elena; Libert, Timothy; Henrichsen, Jennifer: Tracking sex: The implications of widespread sexual data leakage and tracking on porn websites (arXiv:1907.06520 [cs.CY]).

[5] Compare: Barney, J. B., & Hesterly, W. S.: VRIO Framework, published in: Strategic Management and Competitive Advantage, New Jersey, Pearson, 2010, p. 68–86.

[6] Compare: Porter, Michael E.: The Five Competitive Forces That Shape Strategy [1979/2009], published in: Harvard Business Review – Article Collection: HBR’s Must-Reads on Strategy, p. 23-41.

[7] Compare : Hambrick, Donald C.; Fredrickson, James W.: Are you sure you have a strategy?, published in: Academy of Management Executive, 2005, Vol. 19, No. 4, p.51-61.

[8] Compare for example www.axfcrowdfunding.com (02.04.2020).

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HHL 2020

P16 Part Time MBA HHL Leipzig (Foto: Althammer)

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an den regengott chaac

Jan Wagner

nicht eine wolke über yucatán,
morgen für morgen nicht einmal das schimmern
von tau im gras; in ihren staubjacketten
die sisalpflanzen, sämtliche schamanen

längst heiser von beschwörungen, gebeten,
und nur vom flußbett das gequake
der jungen, die vorm rinnsal wie die kröten
zum sprung gekauert sind: cha-ac, cha-ac.

launisch wie alle götter, unser durst
dein weihrauch; abgezehrte, braune ochsen,
raschelnd wie alter farn, und tief im karst
du selbst, in deinem wasserloch hockend,

weit unter uns, ein schwerer steinerner mond,
der über die gezeiten herrscht von mais
und nichtmais. bilder zeigen deinen mund
als schwarze pfütze, malen dich mit reiß-

zähnen, darüber eine art von rüssel,
und beide hände trotzig auf den vasen
aus ton, in denen hagel, graupel, niesel
wie eingesperrte bienenvölker rasen.

wie wirst du kommen, wenn du kommst? als schwung,
als schwarm mit dem klatschen tausender silberflossen?
mit donnersohlen, oder mit dem klang
von nackten kinderfüßen auf den fliesen?

Quelle: Frankfurter Allgemeine Zeitung, 12. August 2020, S.9.

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Idyll

Elke Erb


Ich lag und sann, da kamen Kram-Gedanken.
Natürlich ist es recht, den Kram im Kopf zu haben.
So hältst die Sterne du in ihren Bahnen.
Statt aus der Welt heraus zu existieren
und fremd zu sein wie dir mehr als den Tieren.
Lass deinen Kram wie Himmelskörper strahlen
und denke dir zum Abschluss Brombeerranken.

erschienen in: Erb, Elke: Meins, roughbooks 2011

Infos: hier

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MATISSE

Henri Matisse: Das Papageienweibchen und die Sirene (auch: Der Sittich Und Die Sirene), Gouache / Scherenschnitt // Entstehungsjahr: 1952 // Format: 337 x 773 cm // Standort: Amsterdam (Stedelijk Museum)

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